Who Makes Purchasing Decisions: Audience Statistics

Logistika Expo statistics reveal: 37% (5,931) of visitors make purchasing decisions independently, 39% (6,117) participate in the supplier selection process, and a further 14% (2,262) act as consultants. These are not mere observers — they are the people who approve budgets.

Consequently, 90% (14,310) are actively involved in strategic decision-making, including supply chain and procurement matters.

«There are a great many visitors, large flows, a wide variety of market representatives: carriers, forwarders, shippers — companies of all sizes — and they are highly interested in our product and our solutions. We handed out hundreds of business cards,» shares Evgenia Petukhova, ATI.SU.

• Over four days, exhibitors gain access to an audience that is ready to choose and to buy. Logistika Expo visitors come seeking specific solutions: they compare suppliers, examine technologies, discuss terms of cooperation, and make decisions on adopting new products and services.

This format enables exhibition participants to conduct dozens of targeted negotiations within a short timeframe, generate high-quality leads, and establish direct, long-term contact with potential clients.

• Detailed statistics.